Personal Brand • Healthcare / Fitness
Dr. Kashmi Sharma
Personal brand for a certified fitness coach and pathologist, across Instagram and LinkedIn. Ongoing engagement of around four months.
Strongest single reel
575,602
views on one reel
452,801
viewers
313
new follows
Account performance
Baseline (30 days)
71.7K
views
1,023
interactions
84
new followers
Observed now
11.8K
followers
1.3M
views / 30 days
The situation
A qualified health professional with real expertise to share, and an audience that had to be reached through content rather than reputation alone. In the 30-day baseline period we measured, the account recorded 71.7K views, 1,023 interactions and 84 new followers.
What we did
- Personal branding — positioning the expertise clearly rather than posting generic fitness content
- Short-form video as the primary format, built around questions her audience actually asks
- Consistent content and copy across Instagram and LinkedIn
What this means
Short-form video became the account's main route to reach. A single reel recorded 575,602 views — several times the total views recorded across the entire baseline month. These are the account's own reported figures over an ongoing engagement; other factors contribute to any account's performance.
Work we're proud of
Every client teaches us something new — from Dr. Kashmi Sharma and MITSCO Financial to Believers in Abilities and DSWSC.
Maybe we can build something together.
Tell us what you're working on. We'll have a conversation and figure out the next step.